What does consumer law primarily aim to protect?

Consumer law primarily aims to protect consumer rights in transactions. This body of law is designed to ensure that consumers are treated fairly and are informed about the products and services they purchase. It seeks to provide consumers with a legal framework that safeguards against unfair practices, misleading advertisements, defective products, and other issues that can arise in the marketplace.

By establishing legal standards that businesses must follow when dealing with consumers, consumer law helps facilitate fair competition and support the rights of individuals to receive quality goods and services. This protection is vital in promoting consumer confidence and trust, encouraging them to engage in economic activities without fear of exploitation or harm.

Options that focus on business profitability, intellectual property rights, or environmental regulations do not directly address the core mission of consumer law. While the health of businesses, innovation protection, and environmental concerns are significant, they fall outside the primary goal of ensuring that consumers are informed, safe, and compensated fairly in their transactions.